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- Apple plans to buy ai startup perplexity, deal could be what ₹ 1.21 Lakh Crore; It will be the company’s biggest deal
New Delhi14 minutes ago
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Tech veteran Apple Artificial Intelligence (AI) is planning to buy startup perplexity. According to Bloomberg’s report, the deal between the two companies can be at $ 14 billion, or about Rs 1.21 lakh crore.
If this deal is done, then it will be the biggest purchase of Apple so far. Earlier in 2014, Apple bought Consumer Electronics Company Beats for $ 3 billion, or about Rs 25,974 crore.
What is perplexity?
Perplexity is an AI based search engine that answers questions in real-time and acts like interaction. This startup is earning a rapid name in the world of AI. Right now this deal is in the initial stages.
Apple’s merger and acquisition (M&A) Head Adrian Perika, Services Chief Eddie Q and AI team have held several meetings with Perplexity. However, no information has been revealed from both the company regarding this deal.
Why does Apple want permissions?
- Apple is a little behind in AI race. Players like Open AI, Google and Anthropic already have strong generative AI products, but Apple does not have any such product.
- Apple will not only get a readymade AI search platform by purchasing perplexity. Rather, a strong AI talent team, which can speed up Apple’s AI plans.
Apple bought Consumer Electronics Company Beats in 2014 for $ 3 billion, or about Rs 25,974 crore. Then it was buying Apple’s biggest.
Apple can also do partnership
The report also states that Apple can also partner with perplexity instead of buying the entire company. AI technology of perplexity can also be added to the safari browser as a search option, or used to make Siri more smart.
Apple deal with Google in danger
Apart from this, Apple’s $ 20 billion search deal with Google is in danger, as it is under investigation in the US court. In such a situation, in the world moving towards AI based search, a new path can open for Perplexity Apple.
Samsung is also interacting with the perplexity
Apart from this, it is reported that Samsung is also close to partnership with perplexity. If this happens, the path can be difficult for Apple and may have to take a big decision quickly.
At the moment, the deal between Apple and Perplexity is only in discussion, but if it is true, Apple’s dominance in the AI world may increase.