BCCI Title Sponsor Team India: BCCI is the richest cricket board in the world, whose net worth is estimated at more than Rs 18 thousand crores. The Board of Control for Cricket in India has many sources of income. Indian Premier League, media rights and title sponsorship are some of its main sources of income. Here, especially if we talk about title sponsorship, we all have been seeing ‘DREAM 11’ written in big letters on the jersey of Team India for the last one year. But the question is, how much money would a company pay to BCCI to get its name written on the front of the jersey?
Dream 11 is a fantasy sports brand, whose net worth is in crores. He had bought the lead sponsorship rights of Team India for Rs 358 crore. This deal with BCCI for Rs 358 crore will run from July 2023 to March 2026. BCCI had kept the base price for title sponsorship in bilateral series at Rs 3 crore per match. Let us remind you that earlier there was an education brand (Byju’s) written on the jersey of the Indian team, which used to pay an amount of Rs 5.5 crore per match. Now ‘DREAM11’ is seen written in big English letters on the jerseys of India’s men’s, women’s and under-19 level teams.
Who has the media rights now?
Considering the popularity of the Indian cricket team and cricket in India, media rights have also been sold for thousands of crores every time. The current media rights of Team India are with Viacom Network, which had paid an amount of Rs 5,963 crore to broadcast India’s matches from September 2023 to March 2028.
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