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After Temasek and Alpha Wave Global, now PepsiCo also wants to buy stake in Haldiram Snacks Food. These bidders are currently in detailed discussion with the Agarwal family. Bidders want to acquire 10-15% stake in Haldiram.
The Times of India reported that senior officials at PepsiCo’s New York headquarters have recently begun discussions with members of the Agarwal family regarding acquiring the stake. However, these discussions are in the initial stages.
Earlier, discussions were also held with Mondelez, Kellogg’s and Tata Consumer regarding stake sale, but these discussions ended without any agreement. Talks with former PepsiCo CEO Indra Nooyi were also unsuccessful.
Haldiram’s revenue was Rs 12,800 crore in year 24 Haldiram achieved revenue of Rs 12,800 crore in FY24. The company sells 500 types of snacks, namkeen, sweets, ready-to-eat and pre-mixed food items. The valuation of the company is expected to be between Rs 85,000-90,000 crore.
Haldiram’s snacks are also sold in foreign markets like Singapore and the US. It started with a small shop in 1937.
Snack market 13% share, started in 1937 According to Euromonitor International, Haldiram’s has about 13% share of India’s $6.2 billion snack market. Its snacks are also sold in foreign markets like Singapore and America. The company has approximately 150 restaurants. It started with a small shop in 1937.
PepsiCo leader in western snacks with 24% stake In Western snacks like chips and nachos, PepsiCo is the leader with 24% market share. However, it has limited presence in traditional Indian snacks like namkeen, bhujia and chana chur. PepsiCo wants to strengthen itself in this segment through collaboration with Haldiram.
PepsiCo acquired Uncle Chips in 2000 PepsiCo had acquired Uncle Chips from Amrit Agro Limited in 2000. When its snacks division operated as Frito Lay. Uncle Chips now serves primarily Tier 2 and 3 markets as a value brand. The company launched Doritos Nachos in the western snacks category in 2016–17.
