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On 3 June 2025, Royal Challengers Bangalore won the IPL for the first time.
The Royal Challengers Bangalore (RCB) team can sell the Indian Premier League 2025 champion. According to Bloomberg, McDowels, United Spirit Limited (USL) is considering selling it for $ 2 billion i.e. about 17 thousand crores.
Earlier USL was Vijay Mallya’s company. It was bought by British Licker company Diazio when Mallya was bankrupt. Diazio became the owner of RCB.
Why is RCB selling?
- Focus on alcohol: RCB is different from Diazio’s main liquor business. By selling it, Diazio can only focus on its liquor business.
- High valuation: RCB recently won its first IPL Trophy in 2025. This has increased the commercial value of RCB. This may be the right time to sell.
- Government pressure: The Union Ministry of Health is demanding a complete ban on direct or indirect advertisements of alcohol and tobacco in large sports events like IPL. In such a situation, Diazio wants to separate himself from the IPL.
The biggest deal in the history of IPL will be
If Diazio decides to sell RCB, it will be the biggest deal in the history of IPL. When two new teams (Lucknow Super Giants and Gujarat Titans) were added to the IPL, Lucknow was bought by RPSG Group for Rs 7,090 crore and Gujarat was bought by CVC Capital for Rs 5,625 crore. These are considered to be the largest franchise purchase deals ever.
The valuation of RCB worth about Rs 17,000 crore is more than the purchase of Lucknow Super Giants and Gujarat Titans worth about Rs 17,000 crore.

British company bought RCB from Vijay Mallya
Earlier, the owner of this team was liquor businessman Vijay Mallya, but in 2016 when Mallya got into trouble, Diazio bought RCB along with his liquor company.
RCB was bought by Vijay Mallya in 2008 for $ 111.6 million. According to that time, this amount was about 476 crore rupees in the rupee. It was the second most expensive IPL team at that time. Mallya’s company was owned by RCB through USL.
In 2014, Diazio bought a large stake in the USL and after Mallya was out of 2016, the entire Malikat of RCB came to Diazio. RCB currently operates the USL subsidiary Royal Challengers Sports Private Limited (RCSPL).

RCB was bought by Vijay Mallya in 2008 for Rs 476 crore.
Now answers to three important questions …
Question 1: Is RCB’s entire stake being sold?
answer: The British liquor company will sell some part of the Diazio stake or the entire team is not yet a final. She is currently talking to advisors.
If Diazio keeps RCB, it will have to face strict advertising rules. Also, the challenges of spending and branding will increase in managing RCB.
Question 2: Who can buy RCB?
answer: No name has been revealed yet, but with a value of $ 2 billion, big business houses, investors, or global sports firms can show interest in it. In 2015, the JSW Group tried to buy RCB, but the deal was not done.
Question 3: Will the fan base be affected by the sale of RCB?
answer: No, not at all. Sports and fan base on the RCB ground, especially Virat Kohli’s fans will remain the same. This is just a matter of ownership. New owners can be a big business or investor, but the team’s enthusiasm and brand value will remain the same.
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